About Founder Of NORTHSELINE

I’m Matvei, a young founder from Finland and the creator of NORTHSELINE.
I started this brand with the vision of creating premium everyday clothing without high luxury prices.

NORTHSELINE is built around confidence, simplicity and wearable streetwear designed for everyday life.
Our goal is to create pieces that feel clean, comfortable and premium while staying accessible.

We are only at the beginning of our journey — and this is just the start.

Matvei Pupkov
Founder of NORTHSELINE